#Google trends analysis skin

Because the US population seeks information regarding skin cancer at a greater level during the summer months, this might be the most efficient time for educational and public health initiatives. The use of the Google Trends application provides a novel means for determining this interest.

Regardless, analysis using melanoma data is still relevant because it provides an important benchmark for prevention and outcome.ДЄ better understanding of the US populationвЂ™s interest and means of accessing information regarding skin cancer is essential to improving educational and preventive initiatives. 5 Our study is additionally limited by the use of only melanoma data because nonmelanoma skin cancer data are not routinely reported in the United States. The vertical lines mark premiere dates of these movies. The upper plot shows the Google Trends data for the movies Star Wars The Force Awakens, Django Unchained, Mama and A Most Wanted Man. Vertical lines mark the premiere date of each movie. 4 As a whole, Google search represents 64.5% of all US desktop search engine queries. Google Trends will not tell you total search queries or any analytics about how many people are searching for something. Google Trends is a novel, freely accessible tool that allows users to interact with Internet search data, which may provide deep insights into population. Google Trends data for the search terms Django Unchained, A most wanted Man, Mama and Star Wars. As of March 2014, this was estimated to be 87% of the US population.

Google Trends analysis is restricted to only the segment of the population with access to the Internet. Several limitations exist in using Google Trends analysis as an indicator of general population interests in skin cancer. The positive correlation between skin cancer SVI and increased melanoma mortality may be explained by increased searches from those directly or indirectly affected by advanced melanoma. The level of interest for skin cancer and melanoma by state did not correlate with the melanoma mortality to incidence ratio, suggesting that increased search volumes may not be associated with early detection. Our study found an increase in the general populationsвЂ™ interest in learning about skin cancer during the summer months.

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Google trends analysis